Because Grass Valley provides an open processing platform, the company is in a unique position to lead customers from the world of on-premise solutions to a flexible, upgrade-as-needed environment. For functions that cannot be completely virtualized, such as encoding a camera signal, or may be easier to do with a physical panel, such video or audio mixing, AMPP interfaces with qualified peripheral hardware.

GV Media Universe Alliance members provide other pieces of the solution or even options to Grass Valley technology using our open platform and open standards. This allows members to focus on enhancing their products rather than duplicating foundational work that is already developed.  Vendors and creators leverage cloud technology to integrate seamlessly, create more content and connect to audiences like never before.